Glenmuirs ecommerce website design, growing sales and revenue with a website redesign.
Client:
Glenmuir
Industry:
Retail
Duration:
4 months
Glenmuir is a family-run business dedicated to producing the finest golfwear. Their clothing is worn by some of the greatest golfers in the world.
The team worked closely with Glenmuir to completely redesign a new mobile friendly shop, making it faster for users to find and choose products.
Content rich homepage
We researched other retailer websites and drew up a list of features and design layouts both ourselves and Glenmuir liked.
The homepage became a space to feature the latest important partner products, like their Ryder cup range.
Glenmuir decided to invest a great deal of time and effort in photography to market their products and were keen to have a layout that could accommodate large photographs.
Showing product options sooner
Part of the redesign involved having to accommodate a greater number of products in their catalogue. We came up with functionality to allow users to filter category or search results by size, colour, material, style and price. The results also allowed users to be able to view the product colour options before entering the full details page.
